Botox & Neuromodulators · Newport News
Botox and neuromodulators in Newport News.
Botox, Letybo, Dysport, Xeomin, Daxxify, and Jeuveau. Dosed and placed by Adam Medlin, FNP-BC — an autonomous nurse practitioner licensed in Virginia — in our two treatment rooms on Jefferson Avenue in Newport News near Kiln Creek, inside Phenix Salon Suites. The person who consults with you is the person who injects. We plan conservatively and review how you respond.
What they do
Neuromodulators relax specific muscles of facial expression, softening the lines those muscles create and — used well — preventing them from deepening over time. They don’t add volume; that’s what filler does. Many plans use one, both, or neither. Think of it as turning the muscle’s volume down, not unplugging the speaker — the expression stays, the crease it was carving softens.
Areas we treat
- Forehead lines and the “11s” between the brows
- Crow’s feet around the eyes
- Brow lift and lip flip
- Masseter (jaw slimming and clenching)
- Neck bands
- Trapezius — the shoulder line, marketed as “TrapTox” or “Barbie Botox” — see what the evidence supports
- Excessive sweating — see hyperhidrosis
What to expect
The appointment is short. Fine needles, a brief pinch, no downtime. Results begin in a few days and settle over about two weeks — we book a quick review around then for first-time patients, and adjust rather than overcorrect. Plan on a repeat every three to four months to maintain it.
Pricing
Neuromodulators are priced by the unit rather than by the area. How many units a treatment takes depends on the area being treated, how strong the muscle is, and how you have responded before — so the cost of a visit is the unit price multiplied by the dose, not a flat fee. Consultations are free, and you will have the number of units and the total before anything is injected.
| Neuromodulator | Price per unit |
|---|---|
| Letybo | $11 |
| Botox | $14 |
How many units an area takes varies, and these are the ranges we work within rather than a quote. Men generally need more in the frown lines and the forehead — typically one and a half to two times a woman’s dose — because the muscles are stronger.
| Area | Typical units | Letybo | Botox |
|---|---|---|---|
| Frown lines (glabella) — women | 20–30 | $220–330 | $280–420 |
| Frown lines (glabella) — men | 25–40 | $275–440 | $350–560 |
| Crow’s feet (both sides) | 16–30 | $176–330 | $224–420 |
| Forehead | 6–15 | $66–165 | $84–210 |
These are ranges, not quotes. You will have your dose and your total before anything is injected. Men take more units in the glabella because the muscle is larger, which is one of several places the treatment differs — the rest are on aesthetic medicine for men.
Current offer
A limited-time price of $450 covers the three upper-face areas treated together with Letybo — the frown lines between the brows (glabella), the forehead, and the crow’s feet. It applies to Letybo only, not to Botox or to the other neuromodulators, and it is a promotion rather than our standing price. The price covers up to 70 units of Letybo across the three areas. Units beyond 70 are $9 each for as long as this offer runs, against our regular $11 per unit. Priced by the unit instead, those three areas come to more than $450 at every dose in the ranges above: the lowest typical dose across all three is 42 units, which is $462 of Letybo.
The $450 price is conditional on signing a photo consent for before-and-after photographs. The same three areas are treated without photo consent at the regular per-unit prices above. Declining photographs is a normal choice and changes nothing else about your care.
The offer runs through December 31, 2026, or until the first 50 patients have taken it, whichever comes first, and the full terms are set out on the offer page. It is one price per session; as with any first neuromodulator appointment here, we book a review at about 14 days, when the result has settled, and adjust rather than overcorrect. Whether all three areas are appropriate for you is still a clinical decision made at the consultation.
A per-unit price is only comparable with another per-unit price for the same product. A practice quoting a flat price per area is quoting a different thing. Units are also not interchangeable across every brand — Dysport, for one, is dosed on a different scale — so a per-unit price from another practice is only meaningful once you know which toxin it refers to. Letybo and Botox, though, we dose one to one, so for the same number of units Letybo is the lower-cost option.
Letybo (letibotulinumtoxinA) is a botulinum toxin type A, approved by the FDA in 2024 for the frown lines between the brows; Botox (onabotulinumtoxinA) has a longer track record across more areas. We dose it one to one with Botox. We will tell you which one we would use for your area and why, and what the visit would come to either way. Prices for the other neuromodulators on this page are quoted at your consultation.
Manufacturer offer — Allergan
This one is Allergan’s, not ours. Allergan, who make BOTOX® Cosmetic, is running a $65 offer toward a first BOTOX® Cosmetic treatment. We are not funding it, administering it or guaranteeing it, and it is not a discount this practice is giving. Eligibility is Allergan’s to determine, on Allergan’s terms, through Allergan’s own sign-up — not something we can confirm for you at the desk. Allergan can change or withdraw it at any time. Our prices above are our prices whether you qualify or not.

See if Allergan says you are eligible for their $65 BOTOX® Cosmetic offer — the same destination as the QR code above, for anyone reading this on the phone they would otherwise have to scan it with. It leaves our site for Allergan’s.
Book online
More than one appointment on this page can be booked on its own, so it is worth starting from the one you want rather than the general list of services. Which product we use is still settled with you at the consultation, and the consultation is free either way.
- Book a Letybo appointment — priced at $11 per unit above.
- Book a Botox appointment — priced at $14 per unit above.
- Book a masseter or trapezius assessment — the ultrasound assessment appointment for jaw clenching and jaw slimming and for the trapezius, booked separately from the areas priced above.
Trapezius
The trapezius runs from the base of the skull across the top of the shoulder and down the upper back. Relaxing its upper part softens the slope between neck and shoulder, and for some people eases the band of tension that sits along it. It is the same drug we use in the face, put into a much larger muscle at a much larger dose — and that difference is most of what follows.
This is off-label. No botulinum toxin product is FDA-approved for injection into the trapezius, whether for shoulder contour or for shoulder and neck tension. Off-label prescribing is ordinary, lawful medical practice — the masseter treatment above is off-label too, and so is most of what botulinum toxin is used for in aesthetics — and it is not a warning sign in itself. But knowing which of your treatments are on-label and which are not is part of agreeing to them, and the boxed warning printed at the foot of this page is worth reading in full before this one in particular. The dose here is several times a facial dose, the muscle is large and well supplied with blood, and it sits at the base of the neck rather than on the face.
What the evidence shows
Two different literatures get quoted as though they were one. They are not, and they point in different directions.
For the shoulder line, the studies are small. A randomized, double-blind trial published in 2026 gave twenty women either forty units or eighty units of letibotulinumtoxinA — the same molecule as the Letybo priced above, sold there under a different brand name — spread over ten points along the trapezius. Both doses produced a statistically significant reduction in trapezius area at twelve weeks, with no measurable advantage for the higher dose, and a median satisfaction score of four. A randomized trial in thirty women measured the muscle on ultrasound rather than by eye and found it roughly two to three millimeters thinner at three and at six months. A split-shoulder trial in twenty volunteers used thirty units per side under ultrasound guidance; at one year the side treated with incobotulinumtoxinA was still measurably thinner than at baseline, while the onabotulinumtoxinA side had regained size. Past those, the cosmetic literature is cadaver mapping and case series — a 2026 technical note describing the method in three patients says in its own words that it should not be read as evidence of efficacy. Taken together, that supports a real but modest change, measured in millimeters, in small groups of mostly young women. It does not support a promised silhouette. Nor is it judged at two weeks the way we judge a forehead: in the published work the measurements start at about four weeks and run out to twelve and beyond.
For pain, the better evidence is less encouraging. A 2025 systematic review and meta-analysis pooled seven randomized trials and 261 patients with myofascial pain of the neck and shoulder, at doses ranging from 20 to 400 units, and found botulinum toxin beat saline by about ten points on a hundred-point pain scale — statistically real, and below what anyone would call a clinically meaningful difference. Its authors concluded that it cannot be recommended for that use. An earlier randomized trial of a single twenty-unit injection into an upper trapezius trigger point found no advantage over saline on pain score at three or six weeks, although pressure-pain threshold did improve at six. If your reason for asking about this is pain rather than shape, that is the evidence you are entitled to have before you spend anything.
Dose, and what that costs
The frown lines take twenty to thirty units. The published trapezius protocols above used twenty-five to eighty units in total — thirty units per side in the ultrasound-guided trial, forty or eighty units over ten points in the dose comparison, twenty-five units over five points in the three-patient report. Those figures come from other brands, and units do not convert between products, so read them as the scale of the thing rather than as a prescription. The scale is the point: this is a body-sized dose, not a face-sized one, and the invoice follows the dose here exactly as it does everywhere else on this page. At our prices, forty units is $440 of Letybo or $560 of Botox, and eighty units is $880 or $1,120. We publish no flat price for the trapezius because there is no flat dose. Your number comes out of the assessment, and you will have it, and the total, before anything is injected. Consultations are free.
Weakness, and who should not have this
The trapezius is not decorative. It holds the shoulder blade against the ribs and rotates it upward every time you lift your arm overhead. Weakening its upper part enough to change the shoulder line is, by definition, weakening it. The published harm is not hypothetical: a case report describes a woman who developed subacromial impingement — shoulder pain on overhead movement — after a third round of injections into both upper trapezius muscles, in association with weakness of the muscle. The injections were stopped and it resolved within three months. That is one patient, and it settled; it is also exactly the mechanism you would predict, which is why we ask what your shoulders do all day.
If you lift, swim, row, climb, throw, carry a pack, or compete in anything that loads the shoulder girdle, this is not a treatment to take on during a training block or a season. The same goes for work. If your ceiling is your workplace — the trades, painting, styling hair, moving patients, carrying a child on one hip all day — a few months of a weaker shoulder is a real cost rather than a footnote. Tell us about your training and your job at the assessment: it changes the dose, and sometimes it changes the answer. We would rather talk you out of this one than take the money and have you find out in week three.
One more consequence of a large dose. Whether repeated botulinum toxin injection produces neutralizing antibodies and a fading response is genuinely contested. One line of expert opinion recommends the purest available formulation and specific caution for repeated large-dose injections and for younger patients who will accumulate a large lifetime dose; others argue that measurable antibody formation is rare with current type A products and correlates poorly with loss of clinical response. We are not going to pretend that is settled. What we take from it is practical: the trapezius is the treatment that moves your lifetime total the most, so it is worth deciding what else you want treated in the same year, and worth not topping up early because a result faded sooner than you hoped. Individual results vary.
Why the assessment is an ultrasound appointment
We own a Clarius L20 HD3, a 20 MHz handheld ultrasound, and the trapezius appointment is booked as an assessment because looking first changes what we do. Three things the scan settles that a photograph cannot. First, whether the shoulder line you dislike is muscle at all: the contour there is made of the trapezius, the fat lying over it, and the projection of the collarbone and the point of the shoulder underneath — and botulinum toxin does nothing for two of those three. Second, how deep the muscle actually is at each injection point. Mapped ultrasound measurements in forty women show the fat layer, the muscle thickness and the depth from skin to mid-muscle all changing as you move back across the shoulder, and differing from person to person; a needle set to a standard depth puts units into fat on one person and past the muscle on another. Third, it gives us a number to measure against — the same points, scanned again at follow-up — rather than two photographs taken in different light. Anatomical work also maps where the accessory nerve enters the muscle, a zone to place injections around rather than into.
The masseter or trapezius assessment is the appointment to book for this, and it is booked separately from the areas priced above. The units are what you pay for, and only once we have both agreed on the number.
Questions
Which one is best — Botox, Letybo, Dysport, Xeomin, Daxxify, or Jeuveau?
They’re closely related and all work well; the differences are in onset, spread, and duration. We choose with you based on the area and how you’ve responded before — Daxxify can last longer for some, Dysport spreads a little more for broad areas. The long version, with what the evidence does and doesn’t establish for each: how the neuromodulators actually compare.
How long does it last?
Most results last three to four months and build over about two weeks.
Does it hurt?
Quick, with very fine needles — most patients describe a brief pinch. No downtime.
Will I look frozen?
Not the way we dose. We aim for a result that still moves and reads as you, rested — starting conservative and adding a touch if needed.
What does a neuromodulator treatment cost?
We price by the unit: Letybo is $11 per unit and Botox is $14 per unit, and we dose the two one to one. Frown lines usually take 20–30 units in women and 25–40 in men, crow’s feet 8–15 per side, and the forehead 6–15 — so frown lines at 20 units come to $220 with Letybo or $280 with Botox. Your dose depends on the area and on you, and we agree the number of units and the total before we treat. Consultations are free.
Which product will I actually get, and does the price difference mean one is better?
We publish Letybo at $11 per unit and Botox at $14 per unit, and the honest answer is that the price gap reflects acquisition cost, not a quality ranking. Units are not a universal currency — every one of these products carries FDA labeling stating its units cannot be converted to another product’s. Letybo’s trials used the same 20-unit glabellar regimen Botox uses, but it has not been tested head to head against Botox in a published trial the way Xeomin and Jeuveau have. We’ll tell you that before you choose, and we’ll tell you which one we’d pick for your face and why.
Do you treat the trapezius — “TrapTox” or “Barbie Botox”?
Yes. Those are marketing names rather than clinical ones for botulinum toxin put into the trapezius, the muscle that makes the slope from neck to shoulder. Three things before you book it. It is off-label — no botulinum toxin product is FDA-approved for the trapezius. The evidence for the shoulder-line effect is a handful of small randomized trials showing a change of a few millimeters, and the evidence for treating neck and shoulder pain this way is weaker still. And the dose is several times a facial dose, so what you pay follows the dose rather than a flat price. The long version, including who should not have it, is in the trapezius section above.
Will trapezius treatment make my shoulder weaker?
It can, and in a sense that is the drug working — the question is how much, and whether you are using the strength it takes. The upper trapezius rotates the shoulder blade every time you raise your arm overhead, and a published case report describes shoulder impingement developing after repeated injections into both upper trapezius muscles, resolving within three months once they were stopped. If you lift, swim, climb, carry loads or work overhead, that is a real cost rather than a footnote, and we will say so at the assessment. Individual results vary, and for some people the honest answer is that this is not their treatment.
Treatment availability is subject to clinical appropriateness determined at consultation. Not all services are available to every patient. This page does not constitute a recommendation or treatment plan.
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Newport News · Virginia
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